A world star with the most streamed song of his time. “Despacito” topped the charts in over fifty countries in 2017, was the first predominantly Spanish-language song in decades to top the US charts and was the first music video ever to break the five billion views mark.
There is no mayfly success behind it: The Puerto Rican has been releasing albums since 1998 and has long been established in Latin America. “Échame la Culpa” with Demi Lovato and a long series of ballads make his program more varied than a world hit suggests.
Live he brings band and dancers with him and delivers a show that is designed for large stages. His charm and direct audience address also pick up the last rows.
For big open airs and festivals: a name that attracts worldwide attention, and a song that really everyone sings along.
